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Kroger announced that natural and organic product sales not total more than $11 billion annually.

Mike Donnelley, Cincinnati-based executive vice president of merchandising, stated that figure during Kroger’s annual investor conference with analysts and investors on Tuesday. It is the first time in history that Kroger has stated how much its natural and organic business generated in sales for public knowledge. That is about 10% of Kroger’s annual sales, which was more than $108 billion last year.…

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There is nothing better than the endless supply of fruits and vegetables that are available during the winter months. It makes us feel as though we can have any kind of produce that we want. There are farmers markets and supermarkets on every corner that are full of fresh produce. In addition, a lot of people are beginning to grow fruits and vegetables in their own backyards. Unfortunately, summer is not all year long and obtaining these fresh fruits and vegetables can prove to be difficult in the winter. It can also be more expensive. Fear not! I never said …

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A group of professionals at the Fortune’s Most Powerful Women Summit says millennials are turning the food industry on its head to an $18 billion revolution.

Up to 25 top U.S. based food and beverage companies shared among themselves this market loss in the last five years.

Fortune Beth Kowitt, a senior writer, used that amazing number to initiate a panel to discuss on the topic “The New Food Revolution” on Tuesday the 12th of October at the Most Powerful Women Summit.

It is expedient here to ask, who or what should be held accountable for this drastic shift? …

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In Michael Pollan’s Six Rules for Eating Wisely, warned against consuming foods that our great-great-great grandmothers wouldn’t identify. Well, this is easier said than done.

While a 2015 Nielsen survey shows that a large number of Americans want fresh, natural, and modestly processed foods, Azodicarbonamide (yoga mat chemicals) has been discovered in almost 500 food products. Yet, the trend is changing as fast food chains, fast casual restaurants and even multinationals are responding to pressure from consumers, especially from Millennial demanding food made without artificial ingredients.…

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According to a recent study made on organic and non-organic foods in Germany, it was revealed that consumers are more interested in knowing whether foods are locally sourced or not than knowing whether foods have organic source or not.

The study, published in Appetite, explained the differences in consumers’ behavior and willingness-to-pay (WTP) values between consumers who prefer organic production of food to locally processed foods and those who consider it the other way round. The research further exposed that organic-minded consumers have a stronger preference and estimated WTP for both local and organic processed foods.…

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Do you really want to know why your grandparents did not have food allergies? It’s quite easy…
Below were some of the things they did to avoid food allergies;

1) They ate only seasonal foods from original source.

The foods they ate came from farms and small markets in the early 1900′s, and because food preservatives were not widely used then, foods were fresh. Due to lack of processed foods, their diets were nutrients-filled making them to get the required nourishment they needed from their foods. For infants, breast milk was taken very seriously and valued; it was always in …

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As parents, we strive, to the best of our ability, to provide our children with a healthy diet. We study ingredient lists, shop carefully, pack delicious healthy lunches and cook meals in the house whenever possible.

But the lapses in government regulations about food tag mean that even the most careful parents can miss some important information about what they give their children to eat.

Here are five troublesome things your children consume in meals and the solutions;…

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Are you a parent? Do you live on planet earth? Then,I’m convinced that you must have heard about all the important things that can come about when you sit down with your kids every night to eat dinner: They’ll perform better in school, have greater self-esteem and they’re most likely to prefer taking fruits and veggies to drugs. You can testify to this yourself!…

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Avocados have a huge number of health benefits, and their versatility in the kitchen make them easy to add to nearly any dish. They have healthy fats, vitamin K, lutein, folate, and many more important vitamins and nutrients. But, if you’re like most people, you’re throwing away the best part of the avocado, and we’re not talking about the skin. The seed of the avocado contains 70% of the nutritional benefits of the avocado, so adding the seed or seed oil to your diet will help you increase your nutritional intake and provide you with more antioxidants.

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78% of all the organic food sales come from just 10 U.S. states, so if you want to significantly reduce the amount of time and distance it takes for your food to go from the farm to your fork, consider moving to one of these states.

California takes the cake and has 41% of the total organic sales nationwide, coming in at $2.2 billion in sales last year. Washington State came in the second position with just $515 million in sales. Then comes Pennsylvania, Oregon, Wisconsin, Texas, New York, Colorado, Michigan, and Iowa.…